About Us


Instructors from 404 Hockey have played with, and learned from coaches, instructors and players at every level of the game. We strive to:

  • Instruct and educate hockey players who are interested in improving their individual skills and knowledge of the game,

  • Assist in guiding and advising parents who have a child involved in the game, and

  • Provide coaching services for those who wish to improve their own coaching style, learn new practice drills, and develop new techniques to help their teams compete.

Our instructors bring enthusiasm and passion for the game of hockey to every session. Our sessions are developed to be fun, challenging and improve the skills of players and coaches from a basic to advanced levels.

Head Hockey Instructor


Ken Heinrich is our head hockey instructor, and he has been coaching in the `404` area for 10 years at the ‘AA’ and ‘AAA’ levels. Coach Ken’s teams have enjoyed tremendous success, with a resume that includes:

  • OHF Championship 
  • OMHA Championship 
  • OMHA Finalist (2) 
  • York Simcoe Championship (3) 
  • Challenge Cup Championship (2)  
  • Tournament Championships (9)

Ken has spent time coaching with the Richmond Hill Stars, Markham Waxers and York Simcoe Express.  He grew up playing hockey in the Ottawa area where he was drafted by the Ottawa 67’s (OHL). He played his junior hockey with the Ottawa Jr. “A” Senators (CJHL), before heading off to University where he played for the Laurentian Voyageurs (CIAU / CIS) Men’s Hockey team.

Ken has a passion for helping young hockey players grow to their full potential and has a proven track record of success. He is excited about sharing his hockey experiences with players, parents and coaches.