About Us


Instructors from 404 Hockey have played with, and learned from coaches, instructors and players at every level of the game. We strive to:

  • Instruct and educate hockey players who are interested in improving their individual skills and knowledge of the game,

  • Assist in guiding and advising parents who have a child involved in the game, and

  • Provide coaching services for those who wish to improve their own coaching style, learn new practice drills, and develop new techniques to help their teams compete.

Our instructors bring enthusiasm and passion for the game of hockey to every session. Our sessions are developed to be fun, challenging and improve the skills of players and coaches from a basic to advanced levels.

Head Hockey Instructor


Ken Heinrich is our head hockey instructor, and he has been coaching in the `404` area for 15 years at the ‘AA’ and ‘AAA’ levels. Coach Ken’s teams have enjoyed tremendous success, with a resume that includes:

  • OHF Championship 
  • OMHA Championship 
  • OMHA Finalist (2) 
  • York Simcoe Championship (3) 
  • Challenge Cup Championship (2)  
  • Tournament Championships (11)

Ken has spent time coaching with the Richmond Hill Stars, Markham Waxers, York Simcoe Express and Richmond Hill Coyotes.  He grew up playing hockey in the Ottawa area where he was drafted by the Ottawa 67’s (OHL). He played his junior hockey with the Ottawa Jr. “A” Senators (CJHL), before heading off to University where he played for the Laurentian Voyageurs (CIAU / CIS) Men’s Hockey team.

Ken has a passion for helping young hockey players grow to their full potential and has a proven track record of success. He is excited about sharing his hockey experiences with players, parents and coaches.


Hayden Heinrich is currently a member of the Norwich Cadets Men's Hockey Team (NEHC, NCAA DIII).  Hayden started his Junior hockey career with the LaSalle Vipers in the Greater Ontario Junior Hockey League (GOJHL). Hayden spent two years in LaSalle before moving to the Toronto Junior Canadians (JRC) in the Ontario Junior Hockey League (OJHL).  Hayden's hockey accomplishments also include an OHF Championship, OMHA Championship, OMHA Finalist, York Simcoe Championship, Buckland Cup Finalist and most recently at 2025 NEHC Conference Finalist.


Koen Heinrich is currently the head coach of the Richmond Hill Jaguars U13 'AA' hockey team, while also finishing his college hockey career with the Humber Hawks Men’s Hockey Team in the Ontario College Hockey League.  Koen has spent the majority of his hockey career playing in Richmond Hill Hockey Association, but finished his last year of minor hockey with the Markham Waxers U18 'AA' team where they won the 2021/22 OHF Championship.  In his first two years of College hockey with the Humber Hawks they have won back-to-back Provincial Championships.  On top of his college success and his OHF Championship, he has also won multiple York Simcoe Championship, while being an OMHA finalist.